One woman's beauty ritual can be another's livelihood.
Ingredients we use should make the world as beautiful as they do our skin.
That good business should take care of the world, not deplete it.
Beauty is as Beauty does...
BijaBody is the mother company of RootedinBeauty (RiB), a social venture which aims to connect the ingredients used in the beauty industry to women in impoverished regions of the world who desperately need economic opportunities. BijaBody dedicates 1% of revenues towards developing RiB programs. 1% of revenues doesn't sound like a whole lot, but we're not talking about profits. This is money in, regardless of costs out, and we're in it for the long-run.
We'll use this fund to create women owned/run agricultural projects, focused on beauty ingredients, and then partner with other responsible beauty companies to purchase ingredients at a fair price from those farms. For you, this means that every time you purchase a product from BijaBody you will be supporting women, sustainable farming practices, economies, and ultimately, families.
We are a growing company, and are working our booties off to get these projects going. Our goal is to begin our first ag-project by mid-2012. Wish us luck, or better yet, love our products as much as we do, because if you love them, RiB has a real shot at changing the way the beauty industry as a whole affects the world economy.
Big Visions start small. We have a really, really Big Vision.